The Fifth Age of Work: How Companies Can Become More Innovative in a Cloud Economy (Night Owls Press, 2013)Is due out in Oct./Nov. 2013. In the book I raise a basic question: What will large firms need to do in the coming years to attract and leverage the best and brightest of Gen Y talent? I outline the evolution of the artisan economy and relate it to the changing corporate landscape, and in the end I suggest that for companies to be desirable, energetic, and innovative places in the near-future, they will need to be more like coworking spaces than traditional, buttoned-down companies with corner offices and Boomer-age status markers.
This book develops the methodology of Design Thinking (DT) as it pertains to corporate innovation. It analyzes several firms- Shanghi Tang, Innocent Smoothie, Whole Foods, Google, and Southwest Airline- and demonstrate how a DT approach to innovation creates high-performance corporate cultures that are closely attuned to customer-experience.
“I’m Outta Here! How coworking is making the office obsolete” is a book about the people and places that make up a work place revolution. From a single space in San Francisco at the beginning of 2006, coworking has grown to over 2,500 spaces worldwide at the end of 2013, with more appearing almost daily. Read the book and you’ll see why so many talented workers have turned their backs to the office and said, “I’m outta here!”