Through a series of interviews, workshops and coaching with the senior leadership team (collectively and individually), we focus on clearly developing the Animating Story that underscores the company’s purpose. We know from anthropological science that humans are a ‘storytelling species,’ and that in order for a group of people to voluntarily row in the same direction, they need to believe in a compelling story. This is where company strategy is made real in the lives of employees.
Culture.Compass is a leadership development program grounded in the science of ethnography. Getting out of oneself and into the field with humility and curiosity, we flip the ‘leader on the couch’ development process on its head. Developing leaders as ethnographers engages them with their staff and with the emerging cultural values that Gen X and Gen Z are bringing into the workplace. Leaders learn about themselves by learning about others. This is the centerpiece of anthropological knowledge.